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Wednesday, September 21, 2011

Internet Marketing: An Hour a Day


Internet Marketing: An Hour a Day
Publisher: Syb..ex 2011 | 600 Pages | ISBN: 0470633743 | EPUB | 41 MB

Proven, task-based approach to developing winning internet marketing campaigns
If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.


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Probability and Statistics for Finance

Probability and Statistics for Finance by Svetlozar T. Rachev, Markus Hoechstoetter, Frank J. Fabozzi CFA, Sergio M. Focardi
Wi ley | 2010 | ISBN: 0470400935 | 654 pages | mobi | 8 MB

In order to remain competitive in the intensely quantitative field of finance, you need a firm understanding of the foundations of finance: probability and statistics. Expert authors Svetlozar (Zari) Rachev, Markus Hochstotter, Frank Fabozzi, and Sergio Focardi have written Probability and Statistics for Finance for that reason.
Engaging and informative, this reliable guide not only covers introductory material on probability and statistics for students and practitioners, but also provides unique coverage of specific topics that are of special interest to finance professionals, researchers, and academics.

Divided into four comprehensive parts, Probability and Statistics for Finance:

Discusses descriptive statistics: the different methods for gathering data and presenting them in the most succinct way

Covers the basics of probability theory as well as the different types of probability distributions, parameters of a probability distribution, joint and conditional probability distributions, continuous probability distributions dealing with extreme events, and dependence measures for two random variables beyond the correlation measure such as the copula function

Explores statistical inference: the method of drawing information from sample data about unknown parameters of the population from which the sample was drawn

Provides in-depth coverage of the most widely used statistical tools in finance—multivarate regression analysis—from the basics to building models

To provide readers with a complete understanding of the various topics touched upon throughout, the book includes appendices that cover the fundamentals of functions and their features, matrix operations, and binomial and multinomial coefficients.

Written for both financial professionals and individuals aspiring to enter this field, Probability and Statistics for Finance addresses an array of important issues—from applying probability to portfolio management, asset pricing, risk management, and credit risk modeling to probability distributions that deal with extreme events and statistical measures. With this book, discover how probability and statistics can help you effectively navigate even the most complex financial terrain.



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Real-Time Marketing and PR

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now 
Publisher: Wil..ey 2011 | 256 Pages | ISBN: 1118155998 | EPUB | 1 MB
Launch effective real-time communications to win in today's always-on world
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to tak



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International Economics, 12 edition


International Economics, 12 edition by Robert Carbaugh
S,,th-W,,stern C--ge P,b | 2008 | ISBN: 0324581483 | 553 pages | PDF | 5,8 MB

Student favorite INTERNATIONAL ECONOMICS, Twelfth Edition, offers easy-to-understand coverage of international trade and finance theory. Even if you have little economics background, the relevance of economic theory is quickly made clear through applications from the real world today.



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