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Friday, September 23, 2011

Business Math (9th Edition)


Business Math 9th Edition by Cheryl Cleaves
Prentice Hall | ISBN : 0135108179 | January 22, 2011 | 874 pages | PDF | 23MB

Business Math 9th Edition brings together all the math tools students need to successfully handle everyday business transactions, manage their personal finances, and start or operate a small business. Throughout, students learn math in familiar contexts they already care about. Conversational, easy to read, and exceptionally accessible, this text combines depth and breadth with practical examples and clear step-by-step instructions — all delivered flexibly to support multiple modes of teaching and learning.

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The Thank You Economy (Audiobook)


The Thank You Economy (Audiobook) by Gary Vaynerchuk
Harper Audio; Unabridged edition (June 28, 2011) | ASIN: B0058FJKTY | 5 hours and 41 mins | Audio CD in MP3 / 96Kbps | English | 241 MB

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.

Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

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Wednesday, September 21, 2011

Personal Financial Planning, 12th Edition

Personal Financial Planning, 12th Edition 
S--th-W..stern C--ge P-b | 2010 | ISBN: 1439044473 | 576 pages | PDF | 14.9 Mb
In the midst of today's shifting financial environment and fast-paced, changing lives, solid financial planning is more important than ever. Gitman/Joehnk/Billingsley's market-leading PERSONAL FINANCIAL PLANNING, 12E provides your students with the tools, techniques, and understanding they need to define and achieve their financial goals. The book follows a life-cycle approach -- addressing financial plans, assets, credit, insurance, investment, and retirement -- as individuals and families progress through a lifetime.



The latest updates throughout this edition reflect the most recent financial developments and research -- from new tax laws to professional financial advice that considers the impact of the recent global financial crisis. This edition's inviting new design incorporates opening vignettes, cases, and numerous examples from life as well as a proven, integrated learning system to ensure understanding. Step-by-step features teach students to use today's most critical financial tools and technology, including financial planning software. CFP practice questions provide valuable practice. A complete support package, including CengageNOW online course management system, helps you put the best in personal financial planning in your students' hands.





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Probability and Statistics for Finance

Probability and Statistics for Finance by Svetlozar T. Rachev, Markus Hoechstoetter, Frank J. Fabozzi CFA, Sergio M. Focardi
Wi ley | 2010 | ISBN: 0470400935 | 654 pages | mobi | 8 MB

In order to remain competitive in the intensely quantitative field of finance, you need a firm understanding of the foundations of finance: probability and statistics. Expert authors Svetlozar (Zari) Rachev, Markus Hochstotter, Frank Fabozzi, and Sergio Focardi have written Probability and Statistics for Finance for that reason.

Engaging and informative, this reliable guide not only covers introductory material on probability and statistics for students and practitioners, but also provides unique coverage of specific topics that are of special interest to finance professionals, researchers, and academics.

Divided into four comprehensive parts, Probability and Statistics for Finance:

Discusses descriptive statistics: the different methods for gathering data and presenting them in the most succinct way

Covers the basics of probability theory as well as the different types of probability distributions, parameters of a probability distribution, joint and conditional probability distributions, continuous probability distributions dealing with extreme events, and dependence measures for two random variables beyond the correlation measure such as the copula function

Explores statistical inference: the method of drawing information from sample data about unknown parameters of the population from which the sample was drawn

Provides in-depth coverage of the most widely used statistical tools in finance—multivarate regression analysis—from the basics to building models

To provide readers with a complete understanding of the various topics touched upon throughout, the book includes appendices that cover the fundamentals of functions and their features, matrix operations, and binomial and multinomial coefficients.

Written for both financial professionals and individuals aspiring to enter this field, Probability and Statistics for Finance addresses an array of important issues—from applying probability to portfolio management, asset pricing, risk management, and credit risk modeling to probability distributions that deal with extreme events and statistical measures. With this book, discover how probability and statistics can help you effectively navigate even the most complex financial terrain.




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Real-Time Marketing and PR

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now 
Publisher: Wil..ey 2011 | 256 Pages | ISBN: 1118155998 | EPUB | 1 MB
Launch effective real-time communications to win in today's always-on world
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to tak




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International Economics, 12 edition


International Economics, 12 edition by Robert Carbaugh
S,,th-W,,stern C--ge P,b | 2008 | ISBN: 0324581483 | 553 pages | PDF | 5,8 MB

Student favorite INTERNATIONAL ECONOMICS, Twelfth Edition, offers easy-to-understand coverage of international trade and finance theory. Even if you have little economics background, the relevance of economic theory is quickly made clear through applications from the real world today.



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